Why Your Guests Never Share the Episode
You just spent 3 hours researching a guest, 1 hour recording, and 4 hours editing the episode. You hit publish, tweet the link, and wait for the downloads to roll in.
But your guest? They never share it.
Why? Because you didn't make it easy for them.
The Friction of Sharing
Guests are busy people. If you send them an email that says, "The episode is live! Please share it with your audience!", you are giving them homework.
They have to:
- Find the Apple Podcasts link
- Find the Spotify link
- Write a tweet
- Tag your handle
- Find an image or audiogram to attach
Most guests will just skip it.
The Solution: One-Click Share Assets
If you want your guest to share your episode, you need to hand them everything on a silver platter.
When an episode goes live, your automated email should look like this:
"Hi [Guest], your episode is live! It was a fantastic conversation.
Listen here:
- [Apple Podcasts Link]
- [Spotify Link]
Share with one click:
- [Click to Tweet this episode]
- [Click to share on LinkedIn]
I've also attached a custom audiogram and graphic for your Instagram stories."
Automating the Follow-Up
The problem is that generating these emails takes time. By the time the episode is published, you're already focused on the next recording.
Using a platform like Podloop, you can automate this entire sequence. As soon as you drop the live URL into the system, it automatically emails the guest with pre-formatted share links and assets.
Reduce the friction, and watch your episode downloads double.